Sumanth
Kunisetty

hello@sumanth.design
/Product Designer (UX & UI)
/Digital Designer

Humanizing Technology. Making users happy from 11 Years.

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Exploration

UX Research

Publication
Data Gathering
Data-Driven Insights
Behavior Analysis
Cognitive Psychology

A systematic study of the user goals, behaviours, needs, capabilities, & motivations.

Menus for Virtual Reality

2022

Privacy Notice Design

2021 - 2022

Cultural Dimensions

2021 - 2022
PROJECT

Mirella Stays

User Interface (UI)
Identity Design
User Experience (Ux)
Prototyping
Responsive UI
Branding

End-to-End Product Design, Ux Research, Brand Identity, Visual Design

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PROJECT

Venmo

User Interface (UI)
Mobile App Ux
User Experience (Ux)
Journey Mapping
Heuristic Evaluation
Usability Evaluation

Designing for the ease of interaction for one of the money transferring applications.

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PROJECT

Walmart

User Interface (UI)
Think-aloud testing
User Experience (Ux)
Participatory Design
Information Architecture
Heuristic Evaluation

Designing a complete task flow from landing page to checkout with a human-centered design method.

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PROJECT

Holland & Barrett

User Interface (UI)
Identity Design
User Experience (Ux)
Style Guide
Responsive UI
Branding

End-to-End Product Design, Market Research, Visual Design, Digital Presence

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PROJECT

Baahubali

User Interface (UI)
Identity Design
User Experience (Ux)
Print Design
Social Media Strategy
Branding

Product Design, Market Research, Visual Design, Digital Presence, Social Media, India's biggest motion picture.

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PROJECT

Medvarsity

User Interface (UI)
Identity Design
User Experience (Ux)
Prototyping
Responsive UI
Branding

Market Research, Visual Design, Information Architecture, Visual Communication

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SELECTED WORK

Digitizing  Concepts

Branding
Engagement
Conceptualization
Visual Identity
Art & Illustration

Designed visual concepts to communicate ideas that inspire, inform, and captivate costumers.

Graphic/ Digital Design.

2012 - 2022

Motion Graphics.

2016 - 2018

Design System.

2020 - Present

About Me

Hello, I am Sumanth Kunisetty, a product designer and UI|UX researcher based in Maryland and mastered Human-computer interaction design at the University of Maryland Baltimore County.

For the past 11+ years, I have focused on branding, visual design, accessibility, and motion graphics. My goal is to design simple, accessible, and enjoyable interfaces to interact with everyone. I believe the human-centered design approach is the best way to achieve this.

Achievements

In early 2017, I worked with an incredible team to deliver our creatives to the audience to keep them engaged with our upcoming movie. The movie is recognized as India's biggest motion picture, and our work reached over 124 Million views on the popular media platform Youtube. My other achievements include designs for digital signages in major cities of India. In addition to that, I was recognized as the winner of the Orbit Live Poster competition, which was organized by Arena animations all over India.

124 Million Views

Platform - Youtube.  Concept - Movie Trailer.  Released - March 2017

1.5 Million Views

Platform - Youtube.  Concept - Character Intro Video.  Released - March 2017

95 Thousand Views - Everyday

Platform - Digital Signages.  Concept - Advertisements.  Released - Live 2018-2019

11 Design Awards & Appreciations

Creative Minds, Orbit Live India, Etv, CreativeSprout, and others...

Skills & Standard Design Approach

Problem Solving
Contextual Inquiry
Competitive Analysis
Focus Groups
Data Analysis
Thematic Analysis
Wireframing
Rapport Building
Persona
Empathy Mapping
Customer Journey Mapping
Storyboarding
Think-aloud testing
Prototyping
Usability Testing
User Interviews
Data Gathering
Eye-tracking Study
Participatory Design
Information Architecture
Information Organization
VR Prototyping
VR Usability Testing
HeuristicEvaluation
Usability Evaluation
Affinity Mapping
Journey Mapping
01 Kickoff
Defining business goals and formulating a plan for cooperation and communication are the objectives of the first meeting, which will be held to get things started.
  • Roadmap
  • Stakeholders Interview
  • Brand Statement
  • Business Goals
  • Timeline
  • Communication Plan
02 Discovery
This phase's objective is to collect all of the qualitative and quantitative data necessary to make data-driven decisions in the subsequent stage.
  • Competitive analysis
  • Qualitative & Quantitative Research
  • Features Brainstorming
  • Expert Audit
  • Usability Testing
03 Strategy
The goal is to construct an overall strategy. During this phase, We build a complete product design and development process to optimize not only the results but also the amount of time and money needed.
  • Value Proposition
  • Customer Segments
  • Concepts
  • Product Design
  • Development Process
04 Concept Validation
This phase aims to lower the overall risk and cost associated with developing the product.
  • Wireframes
  • Interfaces for End Users
  • Prototypes of the Products
  • User Scenarios
05 Design
The goal is to establish a functional solution that satisfies all of the business goals and user needs by providing customers with an experience that is consistent.
  • Information Architecture
  • Sitemap
  • Wireframes
  • GUI Design
  • Motion Design
  • Detailed Interactions
  • Prototyping
  • Production Assets
06 Dev & Optimization
The goal is to bring the design to life with the quality of the end product in mind and optimize it to grow the business.
  • Front-end
  • Back-end
  • QA & Keyword Optimization
  • Expert Audit
  • G - Usability Testing
  • Deploy